Competitive Intelligence & Pricing Analyst

Leading Software House

Thames Valley

Permanent

Salary £65,000+

The competitive intelligence and pricing analyst independently collects, compiles and presents meaningful and timely market and competitor intelligence to facilitate product/marketing strategy and executive decision making.

You will be responsible for researching and analyzing competitor products, key competitor activities, marketing initiatives, business results, and organisational activities and provide detailed analytics & strategic recommendations to senior management and other stakeholders.

Main responsibilities:

•Develop competitive analysis to support strategic initiatives, process improvements, projects and customer satisfaction.

•Use business research and analysis skills to help move products forward and stay ahead of the competition.

•Develop a deep understanding of market and competitive drivers key to the continued growth our business.

•Develop strategic relationships within the research analyst community and leverage their knowledge to develop an internal point of view of the industry.

•Help inform the product management team on refining product roadmap decisions as needed.

•Conduct win/loss analysis to understand strengths and weaknesses against competitor products.

•Develop a deep understanding of competitor price and license methodology to assess opportunities to target competitors.

•Design, develop, and implement management reports/analytical tools tracking market share, usage and other parameters for use in setting prices.

Skills & Experience

• Bachelor’s degree in business, economics, marketing or related field
• Creativity with regards to identifying and utilizing various sources to gather data.
• Detail oriented, but big picture aware
• High energy, results-oriented, self-motivated
• Ability to analyse complex competitor products and activities in order to derive conclusions and recommendations.
• Excellent analytical, interpersonal, communication, presentation skills.
• Ability to produce business cases and financial modelling.
• Proven ability and comfort in communicating to large groups and in a direct customer-facing role, when needed.