An interesting and rewarding roleresponsible for the development and continuous improvement of targeting models that drive customer interactions including DM and email campaigns.

This role has excellent career advancement and is available because of internal promotions.

The Role:

• Develop the targeting approach to accurately identify customer needs. Design tests, delivery campaigns and analyse performance to ensure campaigns are executed effectively.
• Identify performance trends, customer behaviours and commercial opportunities and risks.
• Build strong relationships with various stakeholders in Marketing, Product and Finance.
• Contribute to the design, test and build of complex information across multiple decision engines to identify causal links between customer behaviour and business opportunities and performance
• Demonstrate an innovative approach to data-based problem solving, and have input into the development of an analytic strategy.

Knowledge & Experience:

• Experience of programming in SQL
• SAS or modelling background
• Experience of working with senior stakeholders
• Experience of creating customer segmentation and behavioural models.
• Extensive analytic experience preferably within financial services products/segments, digital or Telco.
• Experience in creating business models, both financial and consumer behavioural.
• Experience of statistical analysis techniques.
• Knowledge of data warehouse and MI environments.