Marketing Manager

Well-loved brand

Working on end-to-end marketing projects bridging gap from offline to digital

Northern Home Counties

Salary: £40,000 + benefits

Varied end-to-end role, from research and strategy, campaign planning, development, execution, product development through to reporting and analysis.

Working for a digital relationship marketing company specialising in a specific sector.

The clients are some of the biggest brands in the world and mobile apps are central to delivering value to them. The app is already award winning and number one in the country.

The Role:

Supporting app and web Product Managers to ensure the product vision and roadmap are delivered and driving app downloads, website traffic and registrations.

Also working closely with some of the largest brands in the market to assist in client campaign planning and execution.

• Creating and implementing acquisition, engagement and retention strategies and campaigns across sophisticated and multi-channel consumer touch-points covering offline and digital
• Collaborating with a range of stakeholders including customers, suppliers and partner organisations
• Produce and optimise on-going high quality marketing campaigns, using a mix of App, Email, SEO, affiliates, display and offline to online.
• Client campaign planning, implementation and reporting
• Managing production of marketing materials, both digital and offline

Knowledge and Experience:

• Customer acquisition experience
• Implementation of SEO strategies
• Management of offline campaigns to drive traffic to website and App downloads
• Market Research and Reporting
• KPI reporting and campaign effectiveness measurement to maximise ROI
• Social Media experience (including Facebook, Instagram, YouTube)
• Working with or designing marketing collateral

Tools:

• MS Office skills with focus on Excel
• Analytics tools i.e. Google Analytics
• Email Marketing tools
• Paid Advertising campaign tools i.e. Google AdWords or Apple SearchAds
• CMS systems

Beneficial but not essential:

• App and Play Store Optimisation to drive more traffic to the app listings
• Experience of improving App download rates