Liz H. Chief Data & Analytics Officer (Data Queen) | NED | Mentor | Conference Speaker, Panel Guest & Co-chair + Follow Where do you start? This is a question I’m increasingly being asked.
The signs are there—sticky notes on the mirror, your first date is plotted on a journey map, and you think they’re using research techniques on you—could it be that you are dating a service designer? The resulting confusion is all too familiar to you.
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Rising to the uppermost echelons of marketing leadership comes with unique responsibility. Marketers and brands hold sway over consumers: Advertising and marketing messages can be on par with any type of entertainment or content in reach and impact.