Marketing Automation Specialist

London ( remote)


Excellent opportunity for an experienced Marketing Automation consultant to join one of the UK’s leading Financial Services companies.


Working as part of small marketing automation team and a wider marketing team you will be responsible for orchestrating and executing marketing automation programs using a data led approach to interact and communicate with customers on digital channels.


The Role


  • Identify data driven targeting, micro segmentation, and trigger-based decision rules to realise value from business data.
  • Maintain and optimise Marketing Automation performance to deliver effective marketing communications.
  • Ensure required controls and process across all programs executed through Marketing Automation Platform.
  • Support project delivery and testing teams validating technical and functional requirements.
  • Collaborate with data managers to define segmentation and engagement business rules.
  • Support Marketing team to define campaign rules for optimal performance and ROI.
  • Create and maintain audience strategies across Marketing Automation platforms, as well as other advertising platforms and formats.


Knowledge and Experience


  • Experience managing Data Management Platform (salesforce, Oracle, Adobe etc…)
  • Experience in delivering marketing campaigns throughout the Customer Lifecycle, within Campaign Management and/or Data Management Platforms.
  • Understanding of Marketing Automation platforms used to for marketing communications, activating data, and awareness of key dependencies to execute campaigns
  • Experience defining and executing email communications and driving continuous improvement to KPIs.
  • Input into defining new customer experience, opportunities to enhance technology requirements to deliver outcomes more effectively
  • Experience in HTML, CSS, JavaScript etc, techniques used to develop responsive email templates